Zoom by Lea – Fuorisalone 2019

A great success for the presentation of Zoom – design by Fabio Novembre – during the last Milano Design Week.

Entering the showroom of Via Durini, set up for the occasion with a metaphysical layout and scattered with small abstract obelisks that stand out against the collection’s backdrops, visitors had the opportunity to discover the new series of Concreto decors, used in different sizes both for walls and floors.

During the evening of 11th April the space became a photographic set, offering an immersive experience in the product signed by Settimio Benedusi, one of the best exponents of contemporary photography. In a special edition of “Ricordi?”, the project with which he decided to devote himself to the challenge of photographing ordinary people and to revive love for printed photography in the digital age, Benedusi captured the visitors to the Lea Ceramiche showroom and to give them a special, unique printed copy of the shot.